The Wine Rack: Pride Event
To celebrate Pride, Wine Rack Canada wanted to bring everyone together for an awesome street party at their Church and Wellesley location, the heart of Toronto's LGBTQ2S+ community.
A Message From The Heart
The first thing they needed was a message. Something bold and authentic that could only come from The Wine Rack. What better stance for a wine shop than to draw the line between what should and shouldn't be bottled up?
We even did the one thing you're not supposed to do: change the tagline. In honour of this very special occasion, The Wine Rack officially became "your neighbourhood pride spot," a safe space where you can be yourself.
Let The Love Flow
The Wine Rack's logo fit perfectly and had to be used, becoming our signature lock-up for the event. The wine bottle rainbow pattern wrapped around the entire front and looked as if it could flow right off. As if not even the windows could contain the love and support.
Share The Love
A special gift box was created and sent to select social media influencers, filled with little drink-themed love letters to build some hype and get people excited about the party.
