Resume & Takeaways

Copywriter at Central Station
July 2019-February 2024

  • Writing keyword and SEO-rich digital content for multiple brands and industries while maintaining their unique tones and attitudes.

  • Creating digital ad campaigns across multiple platforms, including Google, Facebook, LinkedIn, Instagram, and Pinterest, while using each iteration as an opportunity to build and strengthen the narrative.

  • Creating and developing names and personalities for new products, services, groups, and businesses.

  • Supporting product and packaging development with copy, descriptors, straplines, and anything else it may need.

  • Helping new and growing businesses develop or evolve their brand, providing taglines, brand write-ups, manifestos, and creative directions.

  • Writing engaging, thought-provoking, and, at times, hilarious scripts for radio and video.

  • Creating and writing engaging social posts and content for brands across all the major social media platforms.

  • Brainstorming with the creative team on big ideas, activations, initiatives, full-scale events, and other really cool stuff.

  • Crafting and presenting winning pitches and ideas to start-ups, multi-million-dollar corporations, and everyone in between.

Freelance Copywriting
2020-Present

  • I jumped into a bit of freelancing during the pandemic and helped various businesses either revamp their website copy or create brand-new content.

Brands I’ve Worked With

Nike, KPMG, IKO, Two Bears, The Miller Group, Humber River Hospital, Humber River Hospital Foundation, Medisca, Chadwick-BaRoss, The Wine Rack, Arterra, Lindt, Canada Goose, Spin Master, Humber Meadows, Baruvida, Wajax, Reinhart

Education

York University
Speciality Bachelor of Arts—English Language and Literature
2010-2015

Humber College
Graduate Certificate—Advertising Copywriting
2018-2019

Fun Jax Facts:

I’m TESOL/TESL/TEFL certified and spent nine months teaching English in Spain at a private school about 45 minutes outside of Madrid.

I became a Type 1 Diabetic when I was 25 years old, which the doctors said “shouldn’t happen.” So, technically speaking, my ability to do things differently and show people things they’ve never seen before has been medically proven.

I have a dog named Indiana, and no, she’s not named after Indiana Jones. She’s named after Indiana Jones’ dog, which is where he got his name.