The Miller Group

The Miller Group is an innovative Canadian construction and infrastructure company looking to build awareness and position itself as a top employer. The problem was that no one was willing to look beyond the asphalt and see them as anything but just another construction company. Using clever, thought-provoking headlines and dynamic shots of real job sites, this digital campaign sought to recontextualize The Miller Group's role in construction, positioning them as a company that’s literally and figuratively paving the way forward.